4Q survey data is pushed into Google Analytics, where you can tie Task Completion and Online Satisfaction metrics to Keywords, CPC campaigns, Traffic Sources, Conversion Funnels and more.

Use data from Google Analytics to segment your 4Q Suite open ended survey feedback and respond directly to visitors who have left their email address – without breaking GA’s terms of service!

Clickstream data tells you what people are doing and where they came from, but it doesn’t tell you why they are there. Combining a 4Q survey and Google Analytics is the best way to get the whole picture.