20) I just want to capture a few hundred respondents and then stop. Why should I leave the 4Q website survey on continuously?

A significant chunk of our 4Q website survey community is using the tool as a continuous monitoring solution. (Applause!) But there are some users who have turned the 4Q website survey on to take a quick snapshot of visitor satisfaction or task completion and then promptly turned it off, with a plan to take the next dipstick reading in a couple of months. While insights gleaned from a snapshot approach are certainly actionable and valuable, the real power of 4Q website survey can only be unlocked through a commitment to continuous listening.

Listening to your visitors is truly a process, not an event. Continuous surveying can help you to establish benchmarks and trend your performance on key metrics. See this blog post (http://community.4qsurvey.com/profiles/blogs/maximize-the-value-of-4q) for an elaboration of this topic.

If you do decide that stopping the survey is best for you, simply remove the code from your site or login to your account, click on “Adjust Invitation Response Rate”, and set your response rate down to 0%.

Got any feedback or further questions on this FAQ entry? Ask 4Q users and representatives at the 4Q website survey community at http://community.4Qsurvey.com