Developed alongside Google Analytics guru and evangelist Avinash Kaushik, 4Q Survey asks your website visitors what Avinash calls the “most important survey questions“.
1. Based on today’s visit, how would you rate your site experience overall?
2. Which of the following best describes the primary purpose of your visit?
3. Were you able to complete the purpose of your visit today?
4a. (If yes) What do you value most about the [sitename] website?
4b. (If no) Please tell us why you were not able to fully complete the purpose of your visit today?
3 optional questions can be included: Visit Frequency, Path to Site and an email solicitation question.
When a visitor lands on a page where the 4Q invitation script is present, they may be invited to participate in your survey. You can control the invitation rate through the 4Q Portal.
Once a visitor agrees to participate, a reminder window appears under the active browser window with instructions to begin the survey once their website visit is complete.
The survey itself is quick and simple, displaying one question per page and automatically advancing once a question is answered. A progress bar tracks the respondent’s progress.
Immediately following a completed survey, results will appear in the 4Q Survey Portal. Slice, dice and even reach out to your respondents, provided they left their emails!